Bachelor of Business Administration in Marketing
准备一个成功的职业生涯在一系列的营销学科通过 Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. 了解营销活动，如制定有效的促销计划, innovating and developing new products, and distributing products and services in a global marketplace.
研究应用定量方法和必要的行为科学，以解决当代营销挑战. The curriculum is built on active, experiential learning. 学生将探索各种各样的基础营销主题，包括广告, communications, digital media, customer data analytics, market research, sales and strategy. 选择一个更深入的了解一个领域，并通过选择一个特定的课程为基础的课程序列来增加你的工作准备. Options for specialization include
- Consumer Insights,
- Digital Marketing,
- Retailing and
- Sales Force Effectiveness.
市场营销教师在课堂上将理论与丰富的第一手行业经验相结合. Cases and simulations, 以及与企业和政府机构合作提供的项目, allow students to apply their knowledge to real-life scenarios. 在地区和国际商业团体实习可以帮助你积累经验, 拓展你的专业网络，促进职业发展. 毕业生准备在企业，组织和非营利领域的工作.
Classes & Curriculum
市场营销专业的学生学习心理学、经济学和统计学来了解市场营销的基础知识. Some of the required courses include
- Consumer and Buyer Behavior,
- Customer Data Analytics,
- International Marketing,
- Marketing Research, and
- Marketing Strategy.
